Your Privacy Matters at er77 — Here Is How We Protect It
This Privacy Policy explains exactly what personal information er77 collects, why we collect it, how it is stored and secured, who it may be shared with, and what rights you hold over your own data. We believe complete transparency is the foundation of a trustworthy platform.
Six Ways er77 Protects Your Data
Before diving into the full policy text, these six principles summarise our core data-protection commitments to every player on the er77 platform.
No Data Selling
er77 does not sell, rent, or trade your personal information to any third party for marketing purposes. Your data belongs to you. We share it only where strictly necessary to deliver the services you have requested.
SSL Encryption
All data transmitted between your device and the er77 platform is protected by industry-standard SSL (Secure Socket Layer) encryption. Payment details, account credentials, and personal documents are encrypted both in transit and at rest.
Minimal Data Collection
We collect only the information that is genuinely necessary to operate your account, process transactions, comply with legal obligations, and provide customer support. We do not collect data speculatively or for undefined future purposes.
Your Right to Control
You can request access to, correction of, or deletion of your personal data at any time by contacting our support team. Verified deletion requests are processed within a reasonable timeframe subject to any mandatory data-retention obligations.
Defined Retention Periods
er77 does not retain your personal data indefinitely. We apply specific retention periods to each category of data, after which records are securely deleted or anonymised. Retention periods are set out in Section 7 of this policy.
Opt-Out of Marketing
If you have opted in to marketing communications from er77, you can withdraw your consent at any time by contacting support or using the unsubscribe mechanism in any marketing message. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
Table of Contents
- 1. Introduction
- 2. Data Controller
- 3. Information We Collect
- 4. How We Use Your Information
- 5. Legal Basis for Processing
- 6. Sharing Your Information
- 7. Data Retention
- 8. Cookies and Tracking
- 9. Security Measures
- 10. Your Data Rights
- 11. Children and Minors
- 12. Third-Party Links
- 13. Changes to This Policy
- 14. Contact Us
1. Introduction
er77 ("er77", "we", "us", "our") operates the online casino and sports betting platform accessible at er77.io. We are committed to protecting the privacy and personal data of all individuals who interact with our platform, including registered players, visitors to our website, and anyone who contacts our customer support team.
This Privacy Policy ("Policy") describes the categories of personal data we collect, the purposes for which that data is processed, the legal bases on which we rely, the parties with whom data may be shared, the periods for which data is retained, and the rights available to you as a data subject.
This Policy should be read alongside our Terms & Conditions and our Responsible Gaming Policy, both of which are incorporated by reference into our overall user agreement. By registering an account or using the er77 platform, you confirm that you have read and understood this Policy.
2. Data Controller
For the purposes of applicable data protection law, er77 is the data controller in respect of personal data collected through the er77.io platform. As data controller, er77 determines the purposes and means of processing your personal data and is responsible for ensuring that processing is carried out in accordance with this Policy and applicable law.
If you have any questions about how er77 handles your personal data, or if you wish to exercise any of your data rights, please contact our dedicated privacy team using the contact details provided in Section 14 of this Policy.
3. Information We Collect
3.1 Information You Provide Directly
When you register an account, verify your identity, make a deposit or withdrawal, contact our support team, or participate in a promotion, you may provide us with:
- Identity information: full name, date of birth, nationality, and gender;
- Contact information: mobile phone number, email address, and residential address (including city — e.g., Dhaka, Chittagong, Sylhet, Khulna, or Rajshahi);
- Account credentials: username and encrypted password;
- Identity documents: copies of government-issued photo ID, national ID card, passport, or driving licence submitted for KYC verification;
- Payment information: mobile financial service account numbers (bKash, Nagad, Rocket, Upay) and bank account details used for deposits and withdrawals — note that er77 does not store full payment card numbers;
- Communications: the content of any messages you send to our support team via live chat or email.
3.2 Information Collected Automatically
When you visit or use the er77 platform, we automatically collect certain technical and behavioural data, including:
- Device and browser information: device type, operating system, browser type and version, screen resolution, and language settings;
- Network information: IP address, approximate geographic location derived from IP address, and internet service provider;
- Usage data: pages visited, games played, betting history, session duration, clickstream data, and feature interactions;
- Cookies and similar technologies: session identifiers, preference cookies, and analytics identifiers (see Section 8 for full cookie details).
3.3 Information from Third Parties
In certain circumstances, er77 may receive personal data about you from third parties, including:
- Identity verification and KYC service providers who confirm the authenticity of the documents you submit;
- Payment processors and mobile financial service providers (bKash, Nagad, Rocket, Upay) who confirm the status and ownership of transactions;
- Fraud detection and anti-money-laundering screening services that flag accounts or transactions of concern;
- Game Providers (including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi) who may share game-session data with er77 for dispute resolution purposes.
4. How We Use Your Information
er77 uses the personal data we collect for the following purposes:
| Purpose | Data Categories Used |
|---|---|
| Creating and managing your player account | Identity, contact, credentials |
| Processing deposits and withdrawals | Identity, payment information, transaction records |
| Verifying your identity (KYC/AML compliance) | Identity documents, payment information, IP address |
| Providing customer support | Identity, contact, communications, account history |
| Delivering and personalising the gaming experience | Usage data, game history, device information |
| Fraud prevention and platform security | IP address, device data, usage patterns, payment data |
| Responsible gaming monitoring | Usage data, betting history, session data |
| Sending service-related communications | Contact information, account status |
| Sending marketing communications (with consent) | Contact information, preferences, game history |
| Complying with legal and regulatory obligations | Identity, financial records, communications |
| Analysing and improving platform performance | Usage data, technical data, cookies |
5. Legal Basis for Processing
er77 processes your personal data only where a valid legal basis exists. The legal bases we rely upon are as follows:
5.1 Performance of a Contract
The majority of the processing described in this Policy is necessary for er77 to fulfil its contractual obligations to you under the Terms & Conditions. This includes account management, payment processing, and the delivery of gaming services.
5.2 Legal Obligation
Certain processing activities — particularly identity verification, transaction monitoring, and record-keeping — are required for er77 to comply with applicable anti-money-laundering, counter-terrorist-financing, and responsible gaming obligations.
5.3 Legitimate Interests
er77 processes some personal data on the basis of its legitimate interests as a platform operator, including fraud detection, platform security, abuse prevention, and service improvement analytics. Where we rely on legitimate interests, we have assessed that our interests are not overridden by the fundamental rights and freedoms of data subjects.
5.4 Consent
Where er77 sends you marketing communications or uses non-essential cookies, we rely on your freely given, specific, and informed consent. You may withdraw your consent at any time without affecting the lawfulness of processing that occurred prior to withdrawal.
6. Sharing Your Information
er77 does not sell, rent, or trade your personal data. We share personal data only in the following limited circumstances:
6.1 Service Providers and Processors
We share personal data with carefully selected third-party service providers who process data on our behalf and under our instruction. These include:
- Payment processors and mobile financial service partners (bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank) for the purpose of processing deposits and withdrawals;
- KYC and identity verification providers who confirm the validity of documents you submit;
- Fraud detection and AML screening services that help protect the integrity of the platform;
- Cloud hosting and infrastructure providers who store platform data in secure data centres;
- Customer support software providers who facilitate our live chat and ticketing systems;
- Analytics providers who help us understand how players use the platform (data shared with analytics providers is aggregated or pseudonymised wherever possible).
6.2 Game Providers
When you play a game supplied by a third-party Game Provider (such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, or Ezugi), certain session data — including your player identifier and game-round results — is shared with that provider for the purpose of game delivery, fairness certification, and dispute resolution. Game Providers operate under their own privacy policies and data-processing agreements.
6.3 Legal and Regulatory Disclosure
er77 may disclose your personal data to law enforcement agencies, regulatory authorities, or courts where required to do so by applicable law, court order, or legal process. We will notify you of any such disclosure where we are legally permitted to do so.
6.4 Business Transfers
In the event that er77 undergoes a merger, acquisition, or sale of all or substantially all of its assets, your personal data may be transferred to the acquiring entity as part of that transaction. We will notify registered players of any such transfer by posting a notice on the platform or by sending a notification to your registered contact details.
7. Data Retention
er77 retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable legal or regulatory obligations. The following retention periods apply:
- Account and identity data: Retained for the duration of your account and for a minimum of five years following account closure, to satisfy AML and financial record-keeping requirements.
- Transaction records: Retained for a minimum of five years from the date of the transaction in accordance with financial reporting obligations.
- KYC documents: Retained for the duration of your account and for a minimum of five years following account closure or the last transaction, whichever is later.
- Customer support communications: Retained for a minimum of two years from the date of the last interaction, or longer if the communication relates to an open dispute or regulatory matter.
- Marketing consent records: Retained for as long as you remain subscribed to marketing communications plus two years following unsubscription, to demonstrate consent history.
- Technical and usage data: Retained for up to 13 months in identifiable form, after which data is aggregated or anonymised for analytical purposes.
- Cookies: Session cookies expire when you close your browser. Persistent cookies are retained for the period specified in our cookie settings, typically no longer than 12 months.
When personal data is no longer required, er77 will securely delete or anonymise it in accordance with our internal data disposal procedures.
8. Cookies and Tracking Technologies
8.1 What Are Cookies
Cookies are small text files placed on your device when you visit a website. er77 uses cookies and similar technologies (including local storage objects and pixel tags) to operate the platform, remember your preferences, analyse usage, and — where you have consented — deliver relevant marketing communications.
8.2 Types of Cookies We Use
- Strictly necessary cookies: These are essential for the platform to function. They enable you to log in, navigate between pages, and use core features such as the game lobby and cashier. These cookies cannot be disabled.
- Functional cookies: These remember your preferences — such as your preferred language, currency display, and game settings — to improve your experience. They are enabled by default but can be disabled via your browser settings.
- Analytics cookies: These help er77 understand how players interact with the platform, which pages are most visited, and where technical issues occur. Analytics data is aggregated and does not identify you personally. These cookies are only placed with your consent.
- Marketing cookies: These track your engagement with er77 promotions and help us deliver relevant offers. These cookies are only placed with your explicit consent and can be withdrawn at any time.
8.3 Managing Cookies
You can control and delete cookies through your browser settings. Please note that disabling strictly necessary cookies will impair your ability to use the er77 platform. For information on how to manage cookies in your specific browser, refer to your browser's help documentation.
9. Security Measures
er77 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These measures include:
- SSL/TLS encryption for all data transmitted between your device and our servers;
- Encryption of sensitive data fields (including passwords and payment details) at rest using industry-standard algorithms;
- Role-based access controls that restrict internal access to personal data to authorised personnel on a need-to-know basis;
- Regular security assessments, penetration testing, and vulnerability scanning of our platform infrastructure;
- Secure data centre facilities with physical access controls, fire suppression systems, and redundant power supplies;
- Incident response procedures for detecting, reporting, and responding to personal data breaches in a timely manner.
While er77 takes all reasonable steps to protect your data, no internet-based platform can guarantee absolute security. You are responsible for keeping your account credentials confidential and for notifying er77 immediately if you suspect unauthorised access to your account.
10. Your Data Rights
As a data subject, you hold the following rights in respect of the personal data er77 holds about you:
- Right of access: You may request a copy of the personal data er77 holds about you, together with information about how it is processed.
- Right to rectification: You may request correction of any inaccurate or incomplete personal data held by er77.
- Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to any overriding legal retention obligations.
- Right to restriction: You may request that er77 restrict the processing of your personal data in certain circumstances, for example while a rectification request is being assessed.
- Right to data portability: You may request that er77 provide your personal data in a structured, commonly used, machine-readable format.
- Right to object: You may object to processing carried out on the basis of legitimate interests, and you may withdraw consent for marketing communications at any time.
To exercise any of these rights, please contact the er77 privacy team using the details in Section 14. er77 will respond to verified requests within a reasonable timeframe and in any event within 30 days. We may ask you to verify your identity before processing a data rights request to protect against unauthorised access to another person's data.
11. Children and Minors
The er77 platform is strictly intended for individuals who are 21 years of age or older. er77 does not knowingly collect or process personal data relating to individuals under the age of 21. If er77 becomes aware that personal data has been collected from a minor, we will take immediate steps to delete that data and close the associated account. If you believe that a minor has created an account on the er77 platform, please contact our support team immediately so that we can investigate and take appropriate action.
12. Third-Party Links
The er77 platform may contain links to third-party websites or services — for example, links to payment provider portals or Game Provider interfaces. er77 is not responsible for the privacy practices of those third parties and this Policy does not apply to their data-processing activities. We encourage you to review the privacy policies of any third-party services you access via the er77 platform.
13. Changes to This Policy
er77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data-processing practices, applicable law, or platform functionality. Where a material change is made, er77 will display a prominent notice on the platform and, where reasonably practicable, send a notification to your registered contact details. The date of the most recent update is displayed at the top of this page. Your continued use of the er77 platform following notification of a material change constitutes your acknowledgement of the updated Policy.
We recommend reviewing this Policy periodically to stay informed about how er77 protects your personal information.
14. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the way er77 processes your personal data, please contact our privacy team. We aim to respond to all privacy-related enquiries within five business days.
Contact email: [email protected] (plain text — not a clickable link)
All correspondence is handled in English. Bangladesh Standard Time (BST, UTC+6) applies to all stated response timeframes. er77's support team is available 24 hours a day, 7 days a week, including Bangladeshi public holidays such as Eid, Victory Day, and Independence Day.
Know Your Rights — Now Enjoy the Platform
With your privacy secured by SSL encryption and a clear data policy, you can focus on what matters — 500+ games, live cricket betting on BPL and IPL, and instant deposits via bKash and Nagad. 21+ only. Please play responsibly.